Sun Tzu and the Art of Business
Sun Tzu and the Art of Business
Par:Mark McNeilly,Mark R. McNeilly
Publié le 2012-01-26 par OUP USA
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
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ID de livre de Sun Tzu and the Art of Business's Les livres sont fYRKZ9I4ZGkC, Livre écrit parMark McNeilly,Mark R. McNeillyavec ETAG "EdNDyJp5CtE"
Livre publié par OUP USA depuis 2012-01-26 avoir ISBNs, ISBN 13 Code est 9780199782918 et ISBN 10 Code est 0199782911
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Livre qui ont "330 Pages" est Imprimée à BOOK dans la catégorieBusiness and Economics
Ce livre a été évalué par 1 Les raters et ont un taux moyen à "3.0"
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