Born to Buy
Born to Buy
Publié le 2014-08-19 par Simon and Schuster
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created |commercialized children.| Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Ce livre a été classé à 36 par Google Books for mot-clé nation of rebels how nonconformity drives our consumer society.
ID de livre de Born to Buy's Les livres sont 5VMCBAAAQBAJ, Livre écrit parJuliet B. Schoravec ETAG "9V+CS+CT0Lg"
Livre publié par Simon and Schuster depuis 2014-08-19 avoir ISBNs, ISBN 13 Code est 9781439130902 et ISBN 10 Code est 1439130906
Le mode lecture dans l’état du texte est true et le mode lecture dans l’état de l’image false
Livre qui ont "304 Pages" est Imprimée à BOOK dans la catégorieSocial Science
Ce livre a été évalué par 2 Les raters et ont un taux moyen à "5.0"
Cet état de maturité eBook (livre adulte) est NOT_MATURE
Le livre a été écrit en en
l’état de disponibilité de la version eBook au format PDF est falseet en ePub est true
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