Marketing, Technology and Customer Commitment in the New Economy
Marketing, Technology and Customer Commitment in the New Economy
Par:Harlan E. Spotts
Publié le 2014-11-03 par Springer
\u200bThis volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.\u200b
Ce livre a été classé à 11 par Google Books for mot-clé the pursuit of happyness.
ID de livre de Marketing, Technology and Customer Commitment in the New Economy's Les livres sont VO4sBQAAQBAJ, Livre écrit parHarlan E. Spottsavec ETAG "EEh9gLWjcpI"
Livre publié par Springer depuis 2014-11-03 avoir ISBNs, ISBN 13 Code est 9783319117799 et ISBN 10 Code est 3319117793
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Livre qui ont "306 Pages" est Imprimée à BOOK dans la catégorieBusiness and Economics
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