Invisible Influence
Invisible Influence
Par:Jonah Berger
Publié le 2017-06-20 par Simon and Schuster
Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare business book that’s both informative and enough fun to take to the beach” (Fortune.com). If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).
Ce livre a été classé à 19 par Google Books for mot-clé nation of rebels how nonconformity drives our consumer society.
ID de livre de Invisible Influence's Les livres sont f90nDwAAQBAJ, Livre écrit parJonah Bergeravec ETAG "qlFPcgy7/oY"
Livre publié par Simon and Schuster depuis 2017-06-20 avoir ISBNs, ISBN 13 Code est 9781476759739 et ISBN 10 Code est 1476759731
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Livre qui ont "272 Pages" est Imprimée à BOOK dans la catégorieBusiness and Economics
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